This evolution of the My Life My Card site allowed all current promotions under the brand to be highlighted in grand fashion in one centralized location online. With the implementation of a main stage area within the new design, the promotions were highlighted theatrically giving the user a sneak peek before going to the individual site promotions. Other campaigns that ran in tandem were just off stage and could be directed to main stage for preview. Additional celebrity talent were packaged in a slide viewer below which allowed the user ability to access their content from the main stage. The digital touch points we created were very successful compliments and extensions to the offline creative campaign.
Creative Director | Brand | Content
- Art Direction
- Brand Experience
- Creative Direction
- Interaction Design