About Me

My roots are in traditional art direction, so I often view things thru a visual lens. I cut my teeth early on in the digital marketing space with a lengthy tenure at, then pup, Digitas NYC, so I’m a digital native. My teams and I have collaborated with a colorful spectrum of high profile brands spanning: finance, technology, transportation, food & beverage, sports & entertainment, healthcare, telecommunications and not-for-profit. These engagements have been a mix of hands on and more high-level conceptual/orchestration and team/culture driver. Can fluidly speak the languages of capabilities along the creative process (re: marketing, strategy, ux, tech, data/analytics, etc). Great creative storytelling is a culmination of all these parts.

Partial list of clients influenced:

  • American Express (OPEN)
  • NBA
  • Capital One
  • Prudential Financial
  • Bloomberg
  • Novartis
  • Merck
  • Walgreens
  • Suzuki
  • Disney
  • The New York Times
  • Applebees

Demonstrated areas of success/focus:

  • creative direction
  • concept/content development
  • brand building
  • digital strategy/marketing/design
  • art direction
  • interaction design
  • user experience
  • mobile strategy/design
  • leadership/mentoring
  • team building
  • digital capability/process growth