Suzuki’s American and Canadian divisions tasked our creative team with not just a redesign of their current website but more of a brand exercise to help them reinvigorate the “why” customers had grown so loyal to in the past.
The current site, and brand for that matter, was outdated and had moved away from the core values the company was built upon. They needed to get back to that level of excitement and cutting edge technology that had defined their brand for so long. The site engagement involved an A to Z rethink of visual design, voice, user experience, and effective use of technology. Highlights included initial deep competitive analysis/user research, brand ideal exploration briefs, moodboards, sitemaps and extensive site architecture rethink. We also extended the experience beyond the desktop to the dealer floors, giving the salesforce innovative ways (iPad) to further engage customers at the point of sale.
The current site has become a launching point for the rebirth of their brand and has been used as a benchmark for their creative and marketing initiatives to this day. After the launch, Suzuki awarded Questus “Agency of Record” for all future online and offline communications.