Sunovion tasked my team with bringing their newly formed brand to life in the digital space starting with their website presence. They had long been a quiet leader in the pharmaceutical industry and wanted a fresh, breakout way for people to explore their unique expertise and really get to know them with the industry. We worked with them initially to help further define their user base and newly minted brand ideals. We presented many concepts which included a new welcoming voice, visual system and user experience allowing users many opportunities to engage information and explore their scientific expertise in fun, interactive ways. The dashboard like architecture of the homepage combined with the fresh iconic visual language presented the content in a very real, data driven way inviting users to further explore Sunovion’s unique perspective.
Digital Creative Direction, Design