In the past year I have spearheaded many digital creative initiatives internally at Prudential Financial. My role was both as a hands on designer and creative lead mentoring other designers/art directors, writers, strategists and producers to help grow internal digital capabilities. Some highlights include:
- Worked with Prudential Financial’s in-house digital innovation team, conceptualizing and designing new interactive content for the next generation of Prudential.com, master brand and business units.
- In parallel, lead a first of its kind content marketing initiative (“Insights”) in cooperation with internal strategy, account and customer experience groups. This new editorial like platform on Prudential.com gives their thought leaders a forum to tell their story around industry innovation, social good, and financial preparedness.
- Conceptualized, branded and launched the first Prudential podcast under the campaign umbrella #EverydayBravery.