Prudential
Prudential
Prudential
Prudential
Prudential
Prudential
Prudential

Prudential

In the past year I have spearheaded many digital creative initiatives internally at Prudential Financial. My role was both as a hands on designer and creative lead mentoring other designers, writers, strategists and producers to help grow internal digital capabilities. Some highlights include:

  • Worked with Prudential Financial’s in-house digital innovation team, conceptualizing and designing new interactive, persona based experiences for the next generation of Prudential.com and beyond.
  • In parallel, lead a first of its kind content marketing initiative (“Insights”) in cooperation with internal strategy, account and customer experience groups. This new editorial like platform on Prudential.com gives their thought leaders a forum to tell their story around industry innovation, social good, and financial preparedness.

 

 

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