Brands doing “good” along with promoting their products is a balance everyone is shooting for today. To further that effort, my team designed/produced an online game experience for Lunesta that helped extend their new brand icon in a fun, engaging and socially conscious way. In the process, affording users the opportunity to accumulate Lunesta donation points towards a great cause in CARE. The game could be accessed thru several digital touch points including a splash page, the Lunesta site and Facebook giving the user many opportunities to compete, socialize, share, and donate.
Digital Creative Direction, Design