Autodesk tasked our team with reinvigorating the AutoCAD online presence with the impending release of a newer software versions. This entailed new, fun interactive ways for users to identify with and experience the new features as they relate to their personal expertise. Our umbrella message of “Take Design Further” gave a unique platform for the online creative experience (microsite, banners, email, etc) to play out. Once we had a good sense of their users, we challenged them to examine their own expertise and see if they were pushing the limits of creative thinking.
Digital Creative Direction, Design