Applebee’s was looking to really reinvigorate their notion of “the neighborhood” in the digital space. They invited several creative and tech agencies to present how they would reinvigorate the online experience for current and future guests. Our presentation included both a rethink of the front and backend (the only agency to tackle both). Our main goal from the beginning was to put “choice” back in the hands of the consumer thru the different ways they were already engaging with the brand today. This was accomplished not only thru a fresh voice, cleaner/heroic visualization and an unprecedented user experience, but also thru added customization and new built in future relationship building tactics (re: suggestions, ratings, localization, social, mobile, etc). This approach tied in seamlessly to the mobile experience which took their already successful “Carside To Go” program to the next level, wherever their users where.
Applebee’s selected our overall approach and awarded us all the creative, ux and development duties. No other agency pitched all these angles and it was a real win for our growing office, in the process, doubling our engagement with the Applebee’s brand.