This current evolution of the My Life My Card site allowed all current promotions under the brand to be highlighted in grand fashion. With the implementation of a main stage area within the new design, the promotions are highlighted theatrically giving the user a sneak peek before going to the individual site promotions. Other campaigns running in tandem are just off stage and can be directed to main stage for preview. Celebrity talent are packaged in a slide viewer below and allow the user access to their content from the main stage. The entire site was built using xml which allowed for easy updates of content month to month. The digital pieces we created for this campaign were great compliments and extensions to the offline creative.
Digital Creative Direction, Design
- Art Direction
- Brand Experience
- Creative Direction
- Interaction Design