About Me

My roots are in traditional art direction, so I often view things thru a visual lens. I cut my teeth early on in the digital/interactive/marketing space with a lengthy tenure at, then pup, Digitas NYC. I have a very unique, tested mix of design, usability and strategic digital creative storytelling. I’ve collaborated closely with a colorful spectrum of high profile brands spanning: finance, healthcare, technology, transportation, food & beverage, sports & entertainment, telecommunications and not-for-profit. I’m adept to project involvement from conception/vision to launch and beyond. I can seamlessly fit into roles that range from hands on to more high level conceptual/orchestration and team building, fluidly speaking the languages of capabilities along the creative process (strategy, marketing, ux, tech and analytics). My experience on both the agency and client sides has given me added insight into the varies digital processes and team dynamics.

Partial list of brands influenced:

  • American Express
  • NBA
  • Capital One
  • Prudential Financial
  • Bloomberg
  • Suzuki
  • Disney
  • The New York Times
  • Applebees
  • Novartis
  • Walgreens

Demonstrated areas of success/focus:

  • digital creative direction
  • concept/content development
  • brand experience/storytelling
  • digital marketing
  • interaction design
  • user experience
  • mobile strategy/design
  • art direction
  • leadership/mentoring
  • team building
  • capability/process growth